The Advisory

The Advisory is an intimate partnership offering senior strategic counsel to founders navigating periods of launch, refinement, or expansion.

— Rooted in creative ideation and commercial clarity, this engagement provides continuous access to strategic perspective without the constraints of traditional consulting or coaching frameworks.

MY APPROACH

Every engagement begins with understanding your unique context—your vision, audience dynamics, capacity, and growth aspirations.

Rather than prescriptive solutions, we develop strategies tailored to your specific circumstances and objectives.

The advisory relationship is built on candid dialogue and strategic partnership. You receive direct access to seasoned perspective without the overhead of traditional consulting structures.

“My methodology emphasises sustainable growth over rapid scaling, ensuring foundations are solid before building complexity. I believe in working with your natural strengths while addressing structural gaps that may limit future expansion.”

THE ENGAGEMENT

(02) ONGOING VOXER ACCESS

Direct access Monday through Wednesday for strategic riffs, positioning questions, and expert insights. Think of this as having a seasoned professional in your back pocket—someone who understands your business intimately and can guide you through decisions as they arise. Responses typically within a few hours during business days, creating a continuous thread of strategic support throughout your week.

(01) INITIAL ONBOARDING
Begin with a comprehensive questionnaire followed by a 60-minute strategy session where we establish your current landscape, identify immediate opportunities, and map the strategic territory we'll navigate together.

(03) STRATEGIC SESSIONS

Two 45-minute strategy calls spaced across the engagement for deeper strategic work. This is where we review what's working, explore what's next, and ensure you're moving in alignment with both your immediate goals and long-term vision. These calls are your space to think out loud, test ideas, and gain clarity on the path forward.

(04) STRATEGIC RESOURCE LIBRARY

Curated access to an extensive collection of templates, frameworks, and strategic tools developed over 15 years of client work and as a seasoned business owner—PR pitching templates, revenue optimisation frameworks, website copy structures, marketing scripts, AI prompts, book recommendations, and more. This library grows continuously, reflecting real-world application across industries and categories. Consider this your shortcut to tested strategies that actually work.

(05) DOCUMENTED WORKSPACE

Shared workspace maintained throughout our partnership, capturing key insights, strategic decisions, resource links, and next-step frameworks. This becomes your living strategy reference, ensuring nothing gets lost in conversation.

(06) ASSET REVIEW & REFINEMENT

Submit up to 4 business assets within the container period, used for strategic feedback—sales pages, positioning documents, marketing concepts, or other single-page scope materials. Receive analysis via written feedback, video walkthrough, or both, depending on what serves the work best.

(07) CLOSING SYNTHESIS

At the conclusion of your six-week partnership, receive a written summary documenting the strategic territory covered, decisions made, and recommended next steps based on your current position.

APPLICATION & INVESTMENT

SIX WEEK PARTNERSHIP
$3000 USD (payment in full) or two payments of $1650 USD

The Advisory operates on a six-week commitment, creating sufficient time to navigate strategic territory meaningfully and see tangible progress. At the conclusion, you may extend your partnership month-to-month if capacity allows, or transition to alumni status with optional library access.

Limited to four active partnerships at any time. New partnerships accepted by application on a rolling basis.

WHO THIS SERVES

Founders starting businesses with clear vision who require guidance to build with strategic intention or those in seasons of expansion—launching offerings, implementing marketing initiatives, optimising established systems.

This is partnership for those ready to execute but requiring expert perspective to ensure decisions align with their vision. For founders who value tailored counsel over templated programmes and understand that meaningful outcomes require their committed implementation.

The Advisory provides strategic counsel and creative ideation—not technical execution, crisis intervention, or operational delegation.

Frequently Asked Questions

  • The Advisory accepts new partnerships by application to ensure mutual fit. Submit an enquiry sharing where you are in your business, what you're working towards, and why you're seeking strategic support. Applications are reviewed within 48 hours.

  • Yes, applications are reviewed and waitlisted in order received. You'll be notified when capacity becomes available.

  • Library access is included during your active Advisory partnership. If you’d like more time to work with the material privately, without ongoing advisory, you can may purchase additional six month access for $1,500 USD. Available exclusively to Advisory alumni.

  • Yes, partnerships may continue beyond the initial commitment, dependent on availability. Continued partnerships receive priority over new applications.

  • Alumni may re-join The Advisory when capacity allows. You're also welcome to reach out for one-off strategic questions via enquiry. Ongoing spots are limited and filled on a first-available basis.

  • Scheduled breaks are communicated four weeks in advance, with adjusted response timelines during those periods. Your partnership timeline adjusts accordingly to ensure you receive complete access.

  • The Advisory is designed to be fluid—support adapts based on your evolving priorities. Our strategy calls ensure we're continuously aligned with what matters most in your current season.

  • Yes, if you're starting a business with clear direction and a solid concept. The Advisory serves founders who know what they're building and need strategic guidance to build with intention—not those still determining a business idea or requiring constant operational support.